Transforming the UK’s best-kept comparison secret into a household name.
Attracting around 2.6 million visitors every month, money.co.uk is the UK’s fifth largest comparison website.
With 73% growth in 2013, money.co.uk is a highly successful company, yet they don’t currently receive the same levels of brand recognition as the competing comparison brands. Working in partnership with thecoalshed, Starcom MediaVest and prbynorthstar, the wheels were set in motion to transform the UK’s best-kept comparison secret into a household name.
This radical overhaul was kicked off in early 2014 with the business’ first major re-brand since its inception six years ago. The re-brand represents a significant period of change for money.co.uk. A modern and vibrant brand identity was developed in line with the brand position as a market leader and aligned with a progressive and dynamic internal culture.
money.co.uk’s mission is to offer consumers the simplest and most useful service in the sector. To achieve this goal, the website was redesigned not only focusing on brand and brand messaging, but also placing a high priority on simplicity and value to consumers.
The re-brand will be accompanied by money.co.uk’s first above the line advertising campaign, which features a US phenomenon known as ‘spinning’, using Jeremy White, a world-class spinner from Los Angeles. The advert was developed and created by thecoalshed.
Although it’s early days the outlook is extremely positive. The re-brand, website redesign and launch campaign have created a more recognisable, human and engaging brand that will play a vital role in the quest to become a household name, leading to the projected growth of 40% in the coming year.