Chocolate and confectionery specialist Thorntons will introduce a Cheeky Elf choc figurine that buyers can personalise, in time for the festive season. Introduced at the brand’s Xmas in July showcase, the generously proportioned figure can be inscribed with a name of your choice, when ordered from the brand’s website.

Duly christened, the Cheeky Elf will sell for a fiver. We were going to name our Elf National (geddit?), but the groans were against it…

Named Elf

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