Pop art and technology may seem curious bedfellows, but their synergy can be inspirational. British Hi-Fi specialist Ruark Audio has long embraced superior aesthetics, but it elevated its reputation for progressive design when it announced a partnership with London-based grafﬁti artist Charles Uzzell-Edwards, aka Pure Evil, late last year.
The celebrated painter, known for his interpretations of iconic personalities such as Debbie Harry and Andy Warhol, was invited to produce a limited edition version of the brand’s award-winning retro-style R7 CD/radio/streaming music system. The bespoke model was created on the soft white iteration of the R7, which effectively provided a blank canvas.
The end result was spectacular, and became an instant collector’s item. Richard McKinney, sales and marketing director for Ruark, said he was thrilled to have the partnered with the artist. “After a number of successful collaborations in the past, with the likes of Osborne & Little, Nordoff Robbins and Selfridges, we are excited about the creativity and originality that Pure Evil will bring to our R7 models.”
Two Pure Evil R7s were produced for sale in Harrods, originally priced at £4,500.
Ruark Audio is clearly a technology brand with a bold creative vision. We can’t wait to see what it does next.
Pure Evil art is available from the Pure Evil Gallery in Shoreditch.
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