Thank you for dropping by, we're not quite ready to show off our full site, but don’t go away just yet. Since you're here, why not meet our two founding principals... Mr Nuance and Professor Fathom, they can’t wait to tease you with a glimpse of what they can do.
Mr. Nuance is well known for his quirky sensibilities that make him instantly recognisable. If you are wondering what’s so different about him, there's not one single thing you can put your finger on. A few things which make him unique however, his monocle, his use of obscure vocabulary, his empathetic tone of voice, and least of all his unusual walk. That's what Mr Nuance brings to business brands - he creates many subtle points of difference that, when combined, make a brand truly unique and instantly recognisable.
Prof. Fathom is widely recognised for his acute understanding of marketing. When it comes to complex business issues the Prof. likes to take the bull by the horn and get stuck into the some serious business information... sales data, customer information, market information. All this information enables the Prof. to formulate concise real-world strategies, which can be measured, tracking in detail Return On Marketing Investment... We know, he is pretty smart.
Nuance & Fathom is an integrated marketing agency specialising in business-to-business branding and marketing. As you would expect from an integrated agency, we work across many channels and disiplines, building successful business brands.
Our services include:
Here's a teasing glimpse of some of our work. If you'd like to see more, drop us a line and we'd love to share our case studies and vision with you.
Research and Marketing Group (RMG) is one of the oldest and largest marketing companies within Wales.
Connect Cardiff are a high speed broadband and hosting provider based in South Wales.
Bullock Consulting are a fast growing mechanical engineering and energy efficiency company based in Pembroke Dock.
Communic8 provide fast and efficient integrated telephony and IT support, including VOIP.
Calyx Group provides flexible ICT and cloud-based managed services that evolve with business needs of mid market enterprises.
A bilingual digital video production company based in South Wales.
We're sure you've probably got it by now; Nuance & Fathom specialise in engaging with business audiences. We keep saying it because it's significant. Businesses and consumers are worlds apart. Approach a business audience with a consumer strategy at the peril of your marketing budget.
Why? Firstly, businesses not only speak different languages to each other than to consumers, but also access people with the ability to spend is more restricted - in most cases business spend has to be justified to a manager, a board or directors or shareholders. As a result buying turns into procurement, which is a far more logical process than a consumer spend. Ask yourself, when was the last time you undertook a feasibility study to change your supermarket, or put out a tender to purchase change your broadband provider? And if you got it wrong, would you be at risk of being kicked out of your home? Unfortunately the same can't be said for a poor business purchasing decision.
Now that we have demonstrated the importance of a business-to-business marketing agency, over a standard creative marketing agency, let us explain why you should choose Nuance & Fathom. There are a lot of creative marketing agencies out there, but as our positioning diagram demonstrates most other agencies prefer to provide tactical services within consumer markets - that's not us. We lead with strategy and deliver with creative excellence. We believe this provide much more value and better return on investment.
© 2013 Nuance and Fathom Associates Ltd. All rights reserved.
Company registration number 07761657.